What do you get when you put 20 odd marketing and HR students together with a problem to solve? Easy – a day of hard work, great ideas and team work. Summer of Biz’s second annual Bizfest proved exactly that, when some of the brightest up and coming HR and marketing talent rocked up to the WellingtonNZ offices on a Saturday (!!) morning to participate in the SoB’s biggest event of the year.
WellingtonNZ kindly provided the students with the problem to solve, which was a case study mimicking the real life merger of five companies to become what WellingtonNZ is today – an organisation focused on enriching all aspects of the Wellingtonian economy. The students then split off into four groups, two HR and two marketing, to work through a particular aspect of the merger and create a presentation for the ‘board’.
Bizfest provides students with practical experience that is difficult to gain in university, or even in shorter Summer of Biz bootcamps. It was awesome to be mentored by some of the best in the biz as well, as we got real time, valuable feedback on our presentations throughout the day.
Thanks so much to Summer of Biz for putting the event together, as well as all the mentors for helping us out! I would definitely recommend all HR and marketing students to apply for Bizfest next year.